Commercial Video Production Cost in Los Angeles (2026)

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How much does commercial video production cost in Los Angeles?

Published prices put a short branded video at about $2,500–$7,000 and a full-scale commercial or multi-video package at $7,000–$15,000+, according to AD.JUST’s published commercial video pricing. For broader full-service projects, Brandefy lists approximately $5,000–$50,000+. These are individual companies’ starting points for different scopes, not a Los Angeles market average, so compare the total cost of the deliverables and usage rights you actually need.

At a glance:

Social video shoot: from $3,000 per shoot (Dream Aspect’s homepage)
UGC batch: $350 a video, five-video minimum, so $1,750 plus creator costs
Studio product video: about $7,500 (Sparkhouse)
Complex 3D CGI: about $300–$1,000+ per finished second (Dream Aspect)

What does commercial video production cost from different companies?

Published pricing depends on whether you buy a video, a shoot, a batch or a service. Dream Aspect wrote this guide and is one of its six providers. We reviewed each company’s public pricing on 30 September 2026; this is a selected set of examples, not a market survey or ranking, and undated pages may differ from today’s quotes.

AD.JUST: branded content and commercial packages

AD.JUST publishes $2,500–$7,000 for 15–60-second branded content and $7,000–$15,000+ for full-scale commercials or multi-video packages. Its roughly $1,500 starting point is for simpler work such as interviews or event coverage, not a finished commercial. Confirm whether scripting, casting, studio space, animation and post-production are included.

Dream Aspect: social video shoots and UGC batches

Dream Aspect’s homepage pricing FAQ lists social video packages starting at $3,000 per shoot, as of 5 October 2026. User-generated content (video made by independent creators) starts at about $350 per video with a five-video minimum, so 5 × $350 = $1,750 by our arithmetic, plus the cost of the UGC creators. The shoot price does not fix a number of finished videos, so confirm edits, formats, revisions and usage rights before comparing it with per-video pricing.

Lemonlight: pricing by video style

Lemonlight’s video production pricing guide lists starting points by style. It is dated 16 April 2025, so ask Lemonlight for current pricing; the scripted category is the closest match to a traditional commercial.

Animation from approximately $3,500
Stock-footage-based curated videos from approximately $3,750
Documentary-style videos from approximately $4,000
Scripted videos typically from approximately $8,000

Brandefy: full-service video projects

Brandefy lists full-service video projects at approximately $5,000–$50,000+, a range that can include planning, production and post-production. Edit-only work can cost less; several shoot days, locations, talent, animation or larger crews can exceed it. Ask any producer not “What is your starting price?” but what scope that price includes.

Sparkhouse: product video packages

Sparkhouse lists a simple studio product video at approximately $7,500, on-location options from roughly $10,000–$30,000, and bespoke projects around $45,000. Sparkhouse says these include planning, filming and post-production. It is based in Orange County and the examples are product videos, so check deliverables and exclusions before treating them as a Los Angeles commercial benchmark.

Three crew members setting up a tabletop product shot on a white paper sweep in a sunlit loft, one wearing a styling glove — Three crew members prepare a tabletop product shot on a white paper sweep behind the scenes of a Dream Aspect shoot; Sparkhouse prices a simple studio product video at about $7,500, below its on-location options.

KPI Creatives: ongoing content services

KPI Creatives lists ongoing content services at approximately $3,000–$10,000 per month, covering creative, video, web, SEO and CRM rather than video alone. Its FAQ describes a retainer model with a six-month minimum engagement, which makes it hard to compare with a one-time shoot. Confirm the term, the deliverables and how much of the fee covers video.

How should you compare video production quotes?

Start with the pricing unit, because a per-video rate, a shoot fee and a monthly retainer are not interchangeable. A minimum base commitment is the published rate multiplied by the minimum quantity or term. Dream Aspect’s UGC rate of $350 per video with a five-video minimum gives $1,750, plus the cost of the UGC creators. A $3,000 social shoot is priced around the shoot, not a fixed number of deliverables. A $3,000-per-month service with a six-month minimum is a $3,000 × 6 = $18,000 commitment, before deposit, payment timing, video count or usage rights.

Then check each proposal for extras: extra edits, talent, music licensing, travel, locations, taxes, paid media spend, additional aspect ratios and usage extensions. For recurring work, compare the cost per agreed deliverable over the same period, with the same rights and revision allowances on both sides.

What makes commercial video production more expensive?

Production complexity and how the video will be used drive cost most. Both AD.JUST and Brandefy name scripting, crew requirements, locations, talent, animation and post-production as major pricing variables. Runtime tells you little: a simple founder video and a 30-second spot with actors, several locations and CGI can share a runtime and need very different budgets. To read a quote, split it into four areas:

Creative development: concept, script, storyboards, casting, creative direction.
Production: crew, camera, lighting, locations, set and production design, filming days.
Post-production: editing, sound, color, motion graphics, CGI, captions, extra versions.
Usage rights: paid and organic social, website, television, territories, talent and music licensing, duration.

Camera operator crouched behind a tripod filming three models on metal bench seats in a studio lit by a large octabox — A camera operator films three models under a large octabox behind the scenes of a Dream Aspect shoot in Los Angeles; crew and talent, not runtime, are among the variables that set the cost.

What should an itemized video production quote include?

An itemized quote is a written scope that ties the total price to defined deliverables, a delivery schedule and a set of rights. Ask any Los Angeles producer for these six things in writing, and if you plan to run the video as paid advertising, say so before the quote is finalized:

Scope: who provides concept, script, storyboard, crew, talent, equipment and locations, and how many filming days.
Deliverables: how many distinct videos, with lengths, aspect ratios, hooks, cutdowns, captions, versions and languages. One concept does not include every format.
Revisions: what editing is included, how many feedback rounds, and what counts as a paid change or reshoot.
Usage rights: where, how long and which territories; talent, music and footage may have separate terms. For television, ask for explicit broadcast and talent terms.
Commitment: minimum order, term, deposit, payment schedule, exclusions and extra charges.
Delivery: when drafts and finals arrive, who approves them, and how late feedback moves the schedule.

Three models in white tanks and jeans on a yellow backdrop under a parabolic softbox, seen past crew and black flags — Three models on a yellow backdrop under a parabolic softbox, behind the scenes of a Dream Aspect shoot in Los Angeles; an itemized quote ties a day like this to deliverables, a schedule and rights.

How much does CGI add to a commercial video budget?

Dream Aspect’s CGI pricing explanation estimates simple 2D animation at about $70 per finished second and complex 3D at about $300–$1,000+ per finished second, varying with scenes, effects, lighting and rendering. By our arithmetic, a 15-second complex 3D sequence comes to about $4,500–$15,000+ and a 30-second one to about $9,000–$30,000+. These are budgeting calculations, not packages. For CGI-heavy work, ask what modeling, rendering, compositing and revisions are included, and see our comparison of CGI and live-action product video.

How can you keep a commercial video project within budget?

Define the campaign requirements before anyone prices the production. Prioritize the core message, fix the essential deliverables, ask whether several edits can come from one shoot, cut unneeded locations and setups, approve the script and shot list first, and agree revisions and usage before signing. If a cheaper proposal removes something from the scope, ask exactly what, because the cheapest quote only helps if what remains still reaches the campaign goal.

Is a lower video production quote always better?

No, a lower video production quote is only better when the scope is comparable. One company may quote $5,000 for one finished commercial; another may quote $8,000 including several edits, aspect ratios, paid-ad variations, broader rights and more revisions. The second has the higher headline price but may cost less per useful deliverable.

How much should you budget for commercial video production in Los Angeles?

Using the AD.JUST and Brandefy examples, plan around $2,500–$7,000 for short branded video, $7,000–$15,000+ for a traditional commercial, and $5,000–$50,000+ for full-service projects. Before you ask Los Angeles producers for quotes, prepare your campaign goal, reference videos, lengths and formats, number of deliverables, launch date, channels, usage needs and budget range, so every producer prices the same brief.

Want a number before you request a written quote? The Dream Aspect pricing calculator shows the price on the page: choose a one-off shoot or a monthly plan, then add or remove deliverables such as a shoot brief, priority delivery, CGI or UGC.

Build your quote on the pricing page →

Prefer to talk it through? Talk to us → or book a 15-minute call from the pricing page.

Key takeaways

AD.JUST publishes $2,500–$7,000 for 15–60-second branded videos and $7,000–$15,000+ for full-scale commercials or multi-video packages.
Dream Aspect’s homepage lists social video packages from $3,000 per shoot; the final cost depends on deliverables, formats and usage rights.
Dream Aspect’s UGC starts around $350 per video with a five-video minimum, so the smallest batch is $1,750 plus creator costs.
Full-service projects run higher: Brandefy lists $5,000–$50,000+, and complex 3D CGI is about $300–$1,000+ per finished second.
Compare quotes on deliverables, scope, revisions, usage rights and minimum commitment, not headline price.

Frequently asked questions

How much does a 30-second commercial cost in Los Angeles?

Anywhere from a few thousand dollars to well above $15,000, depending on scope. AD.JUST publishes $2,500–$7,000 for branded videos of 15–60 seconds and $7,000–$15,000+ for larger commercial spots or multi-video packages. Runtime alone does not set the price: the concept, crew, locations, talent, post-production, deliverables and usage rights can all change the quote materially.

Can I produce a commercial video for less than $5,000?

Yes, published options exist below $5,000. The lower end of AD.JUST’s branded-video range starts at $2,500, and Dream Aspect’s homepage lists social video packages starting at $3,000 per shoot. Those are starting prices, not guarantees for every finished commercial, so confirm the number of deliverables, production scope, revisions and usage rights before comparing packages.

Is a monthly video retainer cheaper than a one-off project?

It can be, especially when you need content consistently, but it depends on volume and contract terms. Compare the total cost over the same period and work out the cost per agreed deliverable. Include minimum commitments, revision allowances, usage rights, and whether the retainer covers new videos, alternate edits or both. A six-month minimum at $3,000 a month is an $18,000 commitment.

Do video production prices include advertising spend?

Usually not: treat production and paid-media budgets as separate costs unless the proposal says otherwise. A production quote generally covers creating the video assets, while paid distribution, media buying and campaign management may be separate services. Ask the producer to itemize production costs and any advertising or media-management fees on separate lines so you can compare quotes fairly.

How long can I use the finished videos?

As long as the agreement says, so the contract should state the platforms, territories and license period. Dream Aspect’s UGC terms typically give six months of usage, with options to extend. Also confirm whether talent, music, stock footage or other licensed assets carry separate restrictions or renewal costs, because those can end before your main license does.

How much does CGI product animation cost per minute?

About $4,200 for simple 2D and $18,000–$60,000+ for complex 3D, using Dream Aspect’s published rates. Dream Aspect’s CGI pricing guide estimates about $70 per finished second for simple 2D and $300–$1,000+ per finished second for complex 3D. Multiplying by 60 gives those per-minute figures, which are budgeting calculations, not fixed one-minute package prices.